Have you started getting a few runs on the board with your coaching business? It feels great doesn’t it?
Do you know what feels even better?
Waking up every morning with a pile of sales leads to call – who are itching for your coaching services. This is what a clever landing page campaign can do for your coaching business.
In this article, we’ll be helping you create your first landing page system that can generate sales leads whilst you sleep. We’ll finish up with a vision of how to get your first professional landing page for your business.
What is a landing page system?
A landing page system is an online marketing campaign that’s designed to bring in new sales leads for your business. It consists of:
A lead magnet
Something incredible that your target market is aching for to help them overcome a challenge. As an example, it might be a PDF entitled “5 Google approved tactics to triple your website traffic“.
An incredibly simple way to create a lead magnet is to pump out a 5 page Word document and save it as a PDF.
A landing page
A highly focused website page that allows people to enter their details in exchange for your lead magnet.
An advertising campaign
This is the part that drives the right website visitors to the landing page. Online paid advertising systems such as Facebook or Google Ads can be setup to send your target market to the landing page that you created.
Remember to always measure the results of your advertising, e.g. how much it costs to create a new lead.
How to create your first landing page
We recommend getting started with Mailchimp to create your first landing page. Mailchimp is an easy, free system that allows you to manage leads, send them emails and also create simple landing pages.
To create a landing page with Mailchimp:
- Make sure you’ve created your lead magnet.
- Sign up for a new Mailchimp account at https://login.mailchimp.com/signup/.
- Setup the basic Mailchimp account details.
- Create a new Landing Page from the Campaigns menu.
- Modify an existing template to suit the needs of your landing page – i.e. the text, images and content.
- Setup the campaign to automatically send an email with access to the lead magnet.
- Setup a way to send your target market to the landing page.
Watch our handy video below that will help you get started with a new landing page for your coaching business.
Get 15% off your first professional landing page
Yes, you can create free landing pages with Mailchimp… BUT a professional landing page will look incredible and massively increase the number of people who sign up for your lead magnet.
Enter your email address below to take advantage of this incredible offer of a 15% saving on your first professional landing page.