What prompted the need for a new website?
Eliza from FullCRM approached our design partner, Designeri.am in early 2019 to discuss their need for a new website. After an on-site meeting, we uncovered the answers to a very important question - 'what's the matter with your current website?'
- The site did not reflect the professionalism of their business - it made them look amateur even though they're a high-end Salesforce partner
- The site was difficult to maintain - i.e. it was hard to add new content and maintain existing content
- They were getting almost zero traffic from search engines - i.e. the site was no optimised for SEO
What solution did they go for?
After the initial discovery session, we all agreed that a Business Professional Website was the best solution for FullCRM. This included a custom design from Designer i.am and a website build from us.
We built the new website with the following in mind:
- The site must generate new leads for FullCRM
- The site must look great on desktop, mobile and tablet devices
- The site must rank well in search engines
- It's got to be easy for FullCRM to keep up to date
What results are they experiencing?
The new FullCRM website was released in April, 2019.
Since then, we've been delighted to present them with the following results:
- The site now runs significantly faster and the number of errors have dropped from 165 to almost zero. This is critically important to help search engine rankings.
- An increase in traffic from Australia
- People spending around 50% longer on the website
- Visitors jumping to the service and industry specific landing pages - perfect for lead generation
Overall this is a pretty healthy result and we're pretty excited to see what happens over the next few months as the SEO of the site is managed and some targeted traffic is pushed to the site.
What prompted the need for a new website?
Paul from Benchmark Media & Entertainment (BME) approached us in August 2018 to discuss their need for a new website. After a quick chat on the phone, we helped them uncover the answer our favourite question - 'what's the matter with your current website?'
Here's a shortlist:
- The platform that it was built on was getting really hard to use and taking up too much time
- They were getting almost zero traffic from search engines - i.e. SEO was pretty much non-existent
- The look of the site did not match the quality of the work they produce - this meant that any sales enquiries were almost ignored as most of them were 'tyre kickers'
What happened in the first strategy session?
We pulled in our design partner Bernard from Designer i.am for a sit down meeting with BME.
Paul and Gio loved it!
Why? We asked questions that BME hadn't even asked themselves, but realised they needed to find the answers to if they wanted to grow their business.
We got to the core of:
- Who's a perfect client?
- How do you want to group your services?
- What's your favourite five websites and why?
- Do you want to include pricing on your website?
- What's the sales process when a perfect client lands on your website? We ask this because a website should replicate your sales process.
What solution did they go for?
After the initial strategy session, we all agreed that a Business Professional Website was the best solution for BME. This included a custom design from Designer i.am and a website build from us.
We built BME's site with the following in mind:
- It's got to be easy for BME to keep up to date
- The site must look great on desktop, mobile and tablet devices
- It needs to be easy for people to navigate through and take action when they realise BME are the best company to go with
- The site must be easy for search engines to navigate and promote
What results are they experiencing?
We launched their new website on Wednesday 7th November, 2018. Two days later they were promoting the site at an awards night with some high profile businesses in the room.
Since then, BME are super excited to have a website that's modern and reflects the high level of quality that their business delivers.
We've also had 3 months worth of data to collect and here are the results:
- An increase of 24.8% in traffic from Australia - this is before our SEO partner has even started working their magic
- An increase of 80% in the number of pages that someone looks at when they get to the website
- An increase of 85.9% in the time that people spend on the site
- A decrease of 32.48% (from 71.8% to 48.5%) the bounce rate - the number of people that leave when they get to the site rather than looking around
Overall this is a pretty healthy result and we're pretty excited to see what happens over the next few months as the SEO of the site is managed and some targeted traffic is pushed to the site.
Challenges
They had a physical shop but needed an online presence to sell more product
Solution
eCommerce Website including:
- 2 hour strategy session helped them uncover how the website can help their business grow
- Design of the website from scratch
- Build of the website based on the design
- Customised business rules in the back-end of the eCommerce platform
- Integration with Mailchimp
Results
The site has generated an additional $10k of revenue for the business, customers are re-purchasing, we're in phase two of the site with the aim of increasing visitors into sales.
Website
Kinu Coaching is a fantastic business for us to work with. The owner, Matias Novoa, is highly driven and needed fast results.
We worked closely with Matias, holding regular weekly meetings to get the site working right and having the right strategy to attract and convert his target market.
The site included features like:
- An online shop;
- Integration with an online booking system;
- Integration with the Mailchimp CRM for automated email replies and email nurturing.
We also engaged the services of:
- Our design partner Bernard Kassab from Designer I.am
- Our content partner, Jarrod Partridge
- Our commercial legal partner, Seeyan Lee from Asian Century Legal.
[vc_row][vc_column][vc_column_text]Naughty and Nice is another referral website from the Your Future Now group. They came to us as they were launching a brand specifically for females and needed a website to reflect their brand.
We worked with them via regular weekly website meetings. During these meetings we applied the "design as you go" approach where the website was built with the client watching a providing instant feedback.
The website is tightly integrated with the Infusionsoft CRM platform to help with automated email replies and follow ups.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ult_buttons btn_title="View Website " btn_link="url:http%3A%2F%2Fwww.naughtyandnice.com.au%2F||target:%20_blank|" btn_size="ubtn-large" btn_title_color="#ffffff" btn_bg_color="#333333" icon_size="32" btn_icon_pos="ubtn-sep-icon-at-left"][/vc_column][/vc_row][vc_row][vc_column][dt_testimonials type="slider" number="1" category="nan"][/vc_column][/vc_row]
Dr Tsirbas' website is a typical Business Basics website project. Their website was last updated around 3 years before we met them and it needed to be updated to follow current trends. One of the biggest outcomes was to have clients visit the website and know that they are about to work with someone who thrives on quality and professionalism.
We worked with a designer for initial inspiration and then built the site through regular face to face meetings.
Their staff are excited to share the website with potential and current clients.
[vc_row][vc_column][vc_column_text]THE TROUBLEMAKERS brand is an in your face, entrepreneurial network that loves creating a DISRUPTION.
The brief for this website is to create an edgy, high end website that young entrepreneurs and wannabe entrepreneurs will be magnetised to.
THE TROUBLEMAKERS are regularly holding live events and disruptions around Australia and soon to be around the world - so we're kept on our toes creating landing pages, payment systems and integrating with their CRM back-end. We LOVE working with THE TROUBLEMAKERS![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ult_buttons btn_title="View Website" btn_link="url:http%3A%2F%2Ftroublemakers.com.au||target:%20_blank|" btn_size="ubtn-large" btn_title_color="#ffffff" btn_bg_color="#222222" icon_size="32" btn_icon_pos="ubtn-sep-icon-at-left" btn_border_style="solid" btn_color_border="#222222" btn_border_size="1" btn_radius="3"][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]The Your Future Now website is a project that we love working on. Your Future Now is a personal development business that focuses on helping people achieve freedom in life and business.
The site was originally designed by Spicy Broccoli in Manly. It required ongoing maintenance and integration with Infusionsoft other online tools.
We regularly make changes to the site to follow changing SEO rules, to integrate with Infusionsoft updates and to add content to the website such as new courses.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ult_buttons btn_title="View Website" btn_link="url:http%3A%2F%2Fyourfuturenow.com.au||target:%20_blank|" btn_size="ubtn-large" btn_title_color="#ffffff" btn_bg_color="#333333" icon_size="32" btn_icon_pos="ubtn-sep-icon-at-left" btn_border_style="solid" btn_color_border="#222222" btn_border_size="1" btn_radius="3"][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]The Enliven Coaching website was a great reflection of the business branding - adrenaline pumped and a great ride!
We met with Becky, the co-founder of the business who was in a pickle. She had an opportunity to move into a new gym space and needed a revamp of her existing website. Easy? Well, we needed to get the website up and running within a week!!
We all put our skates on and Becky was the perfect customer. She provided all the content and imagery and handed the rest over to us. In her own words - "the website looks amazing!!"
We're always happy to get a phone call from Becky to help take her business to the next level.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ult_buttons btn_title="View Website" btn_link="url:http%3A%2F%2Fenlivencoaching.com.au%2F||target:%20_blank|" btn_title_color="#ffffff" btn_bg_color="#222222" icon_size="32" btn_icon_pos="ubtn-sep-icon-at-left" btn_border_style="solid" btn_color_border="#222222" btn_color_border_hover="#222222" btn_border_size="1" btn_radius="3"][/vc_column][/vc_row]
