Have you recently been given the task of researching how much it costs to redesign your company’s website? This might seem like a pretty daunting task – the more you research, the more questions roll in. How do get all your questions answered and put it all together?
This article covers everything you need to know redesign of your company’s website, including:
38% of people will leave your website if the content or layout is unattractive... 59% of people will read or browse through your website when it’s beautifully designed
| Item | Free | Cheap | Professional |
|---|---|---|---|
| Design | $0 – $500 | $500 – $2,000 | $2,000 – $5,000+ |
| Development | $0 – $500 | $500 – $1,500 | $1,500 – $5,000+ |
| Content Writing | $0 | $0 – $1,000 | $1,000 – $5,000+ |
| Images | $0 | $0 – $100 | $100 – $2,000+ |
| SEO | $0 | $300 – $600 | $500 – $2,000+ |
| TOTAL | $0 – $1,000 | $1,000 – $4,700 | $5,100 – $19,000+ |
Everyone’s seen those ads for Wix websites or the latest craze with Alf promoting websites on GoDaddy.
Let’s jump in and take a look at what’s really on offer…
Whilst Wix is an ultra easy to use system out of the box. You get a simple template that you like, you enter some words and hey presto! you’ve got a new site. Well, not quite.
Some business owners are surprised to find out that their Wix website can take a lot of work to get right. Unfortunately, whenever you stray outside of the boundaries of the template, e.g. adding an image that’s larger than the template or adding a short paragraph, then the template gets thrown off.
Something you also need to take into consideration is that you will most likely need to find images that are aligned to your brand. Images can make or break a website, so finding the right ones can take time and lead to frustration.
A lot of Wix websites require a design for both a desktop AND mobile versions of your site. If you’ve every hit the publish button on your website – always make sure you check it on mobile to make sure it looks great – after all, over 50% of all website traffic these days is mobile based.
A website is more than looks. Please remember that once a website is up and running then there’s a lot of work to do get a return for your business.
A shortlist of tasks include:
There’s a fantastic business group on Facebook that goes by the name of Business Business Business. It’s a great resource for business owners in Australia to ask questions about anything to do with business and have a multitude of answers from experienced business people.
Unfortunately, every now and then someone asks that question – ‘I’m looking for someone to design our new website – it needs to be cost effective’… What follows is a barrage of ‘we’ll build you one for $500!’ responses.
What rarely follows is a more powerful question – ‘what type of result do you want for the business?’ More on that in the next section of this article.
Pros:
Cons:
A professional web agency is normally geared to work with your business for the long term. This automatically infers that they need to deliver a great result when they design and build your new website.
They will normally ask questions like these before they start working with you:
These types of questions help them get really clear on what your business is all about, how hungry you are for growth and how to design a website that your sales leads are going to love. The end result:
Pros:
Cons:
Now that you’ve chosen the approach you’re going for, we’ll share what types of costs to expect when designing a new website. We’ll focus on the Agency approach as this gives you complete flexibility when building your budget:
As soon as you’re happy with the design of your website it will need to be converted into a live functioning website.
The level of management required to make a project a success. This will normally include face to face meetings, status reports, emails back and forth and phone calls. Most projects will require a percentage of around 10% of the rest of the budget for project management.
A website with well written content will generally get way more sales enquiries than one that’s been written in-house. Content is normally calculated on a per-page basis with a maximum number of words on each page. Factor in around $300 to $500 per page for content writing.
This service can be offered in these ways:
The imagery can lift a website up or drop it to the ground. There are two main options when putting together images for the site:
SEO includes all the services and strategies that help you rank better on search engines such as Google. The budget required to do this well will depend on you type of business, how competitive your industry is and much you niche. As an example, it will be easier to rank for ‘mountain bike repairs crows nest’ compared to ‘bike shop sydney’.
This is where your website lives once it’s up and running. As a rule of thumb, it’s better to choose hosting that’s in Australia and that has an Australian support team. We recommend Ventra IP as your first port of call.
This is required to make sure your website is up to date with the latest security patches and your website is kept in a healthy state.
Do you need access to a free, easy Website Cost Calculator that you can fill out and email to your boss?
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