10 tips for writing website content – The Web Warriors
10 tips to writing website content

10 tips for writing website content

Have you ever wanted to know how to write website content. These 10 tips for writing website content will share techniques that the experts use.

  1. Use words that your ideal client uses. Get to know your ideal client better than you know yourself. This includes understanding the exact wording and phrases they use to describe the challenge that you solve. These are the phrases and keywords that they are most likely to type into Google to search for answers to their challenge. As an example, for a fitness website a personal trainer might use the phrase “get killer abs” whereas their ideal client might use the phrase “I want to flatten my stomach”.
  2. Write from the perspective of your ideal client. When you are writing content, write it in a way that it is if it was written solely for your ideal client. As an example, a lot of websites contain content like “we do…” or “we are” follow by a long list of features that will hopefully entice people to pick up the phone and buy their product. Instead, write phrases such as “do you experience…” or “are you a … who …”.
  3. Use Microsoft Word to write your content. This is the program that is most familiar to people and it has the bonus of having a spell checker and grammar checker. When you’ve finished writing your content, simple copy and paste into your website, or send the word document to someone who can do it for you.
  4. Use images. Images are processed 60,000 faster that text so consider creating an infographic or adding pictures that support your text. Remember that you will still require a good chunk of content on your website – this is the stuff that Google reads to understand what your website is all about.
  5. Be concise and straight to the point. When you are writing, get to the point of the content as quickly as possible. These days people’s attention spans are dwindling and people feel that they have less time on their hands so less can be better.
  6. Use headings to break up content. Headings are a great way to section your content into logical chunks. Whenever you are introducing a new concept in your content, consider adding a heading to that part of the content. When creating your headings, always ensure that you use them in the right order – that is the page title should appear as a Heading 1, the next subheading should be a heading 2, all subheadings under a heading 2 should be a heading 3 etc. It can look something like this:Page Title [Heading 1]Section 1 [Heading 2]
    Some content….
    Section A [Heading 3]
    Some content….
    Section B [Heading 3]
    Some content….
    Section C [Heading 3]
    Some content….Section 2 [Heading 2]
    Some content….
    Section A [Heading 3]
    Some content….
    Section B [Heading 3]
    Some content….
    Section C [Heading 3]
    Some content….etc.
  7. Use bullet points and numbered lists. A large proportion of the population will probably never read your content word for word. Most will read the first couple of paragraphs and then skim through your web page. To help with this skimming, use headings as discussed in the previous point, plus bullet points and numbered lists. This will help people get the main points of your content and allow them read more detail on that point if they want to.
  8. Use tools to edit your content. Tools such as the Hemmingway App will analyse your content and give feedback on how to improve it.
  9. Cater for all representational systems. It’s amazing to think, but you’re probably the only person in the universe that communicates exactly the way that you do. This means that there are a huge amount of people that don’t quite follow what you’re trying to say. To increase your reach, cater for:
    1. Visual Communicators. These people use imagery to communicate. They literally pictures when they are speaking and when they are reading. Use phrases like “if you can see that…” or “watch what happens when…”
    2. Auditory Communicators. These people use sounds to communicate. They hear words and sounds when they speak and are listening. Use phrases like “if you hear yourself saying…” or “that sounds like…”
    3. Kinaesthetic Communicators. These people use feelings to process information. They will react favourably to content that evokes an emotional response.
    4. Auditor Digital Communicators. These people need facts and figures to take in content. They will normally analyse your content to ensure that “it makes sense.”
  10. Have the reader take action. Plant seeds for your reader to take action as they are reading your content. If they have taken the time to read your content then they probably want to take steps to interact with you.

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